New, personal
Way to
buy and

Years in the Prime Central London property market have established Raphael and Dema at the top of their game, and now they’re ready to work solely for you. 

With them, they bring to the table an excellent network of active local and international buyers, close relationships to top buying agents and excellent bespoke marketing campaigns, always delivering outstanding results. 

You deserve honest, expert knowledge of the market, and an ally ready to put you above all else to secure the best deal possible in the shortest time frame.

An elite selection of professionals are also at your fingertips. 21 years in the industry has honed the personal service we offer and refined a choice selection of the very best professional advisors, surveyors, mortgage brokers, solicitors, architects and interior designers.  All of which are vital for a flawless service from start to finish.

You will find that working with your Private Realtor can make the process so smooth and personal that you’d even call it enjoyable!

We’re so sure of it we’ll guarantee you a Private Realtor for life.


One property - One realtor. Dealing with one highly experienced realtor will renew your faith in estate agents. All the major online portals are covered, Prime Location, Zoopla, Rightmove and social media maximising exposure for your property. In addition to that, our extensive selection of active buyers and investors are always keen to hear what's on our books. We have a wealth of contacts both at home and abroad. So whether it's traditional or creative, modern ways we use to market your property, your personal realtor will always bring about a swift sale at the best possible price.


We offer the same One property - One realtor promise for rentals. Our extensive marketing campaigns combined with an elite corporate contact list consistently attracts high calibre tenants. We are confident that even the most seasoned Landlords will be surprised at how stress free and time efficient dealing with one realtor can be. From let only to full property management, we cover every angle. We work side by side with top players in every rental service sector from interior dressers and turn key services right through to cleaners, making your investment work it's hardest for you.


Let us give you the gift of time and put in the hours on your behalf. No unsuitable properties, numerous estate agent calls or website trawls. The Private Realtor has access to otherwise inaccessible properties taking the time to do detailed research before presenting them to you. All negotiations are taken with our clients best interests in mind and fully honest unbiased advice will help to find you a home or investment that fits your precise needs, however specific. Our proven track record of negotiating complex sales, combined with a profound understanding of the market, saves our clients on average double our fee.


Our acquisition services also encompass investment portfolio build and restructure. Your Realtor can acquire or dispose of investment properties expertly building lucrative portfolios with the utmost discretion. Let us know your requirements and we'll do the rest. Your Private Realtor will filter out the best Income producing buildings, BTL’s, HMO’s, building plots with/without planning permission and properties in need of refurbishment to suit your requirements. Dealing off market has never been more discreet.


We offer cohesive consultancy services on mixed use and residential developments. From the acquisition of land, to building development and unit sales, we understand how to optimise projects and add value from the very beginning, overseeing all aspects of planning and property refurbishment.

Hotels & Commercial

Hotels and commercial units are another forte of The Private Realtor with a diverse range of off market UK hotels for sale and a direct line to lucrative buyers. We work closely with owners, developers, investors and operators to optimise project investment, enhance asset value and maximise your return on investment.

Raphael Fitoussi-Findlay The Private Realtor

Why it pays to go private

Keep your most valuable dealings close to home.


I cannot praise Dema enough! Her work ethic is truly remarkable. She is very attentive to her clients’ requirements, is always contactable, works swiftly & efficiently and no issue is too big to handle; “leave it with me” is probably her motto. I totally recommend Dema as your next realtor and there’s no doubt you will be pleased by her kindness and her commendable professionalism.

Ms Oliver

We have worked with Raphael for many years now, both buying and selling Real Estate from him in Central London. We have found that not only is he professional, and prompt with all his dealings, but he is also very thorough. There is nothing he doesn’t think of when he is representing you as a Buyer, and you truly do feel well represented in any purchase. Then on the Selling side, he has helped us to think out side the box to maximum profits in past Sales. He is easy to work with, we always found him readily available and responsive and we have no hesitation recommending him to anyone in the Real Estate field. We will also continue to work with him for years to come as he is now our “Go to” Real Estate Broker.

Ms Chapman

I am delighted to give a five-star rating to Dema Salehi, who with her delightful personality and great willingness to look after clients on both sides, was an absolute joy to work with. I have bought and sold properties in Central London for 50 years, and never had such an easy, trouble-free experience as this one- largely thanks to Dema.

Mr Morgan

Can't recommend Raphael highly enough. We had our house on the market with a well-regarded local agent, but couldn't get it sold. We were told the branch manager would deal personally with our sale - after which we saw no one but a succession of junior agents. Communication was poor and we received no guidance on the best way to deal with the few offers they did manage to generate - and they all fell through. We switched to Raphael after three months and the difference was immediate - he oversaw all the photography and marketing and handled every viewing himself. He was always available to answer questions and provided honest advice at every step of the way. We were under offer about a month after signing up with Raphael - and that was during August, traditionally a very quiet time of the year. Raphael has been on hand at every stage from offer to exchange of contracts, making sure that communication between us and our buyers was clear and constructive. A brilliant and innovative service, and the way all estate agents should be!

Rachael Dunlop

Wow! My house had been on the market for two months with a reputable high street agent. I’d had two sales fall through. It felt as though the due diligence hadn’t been done each time. I called Raphael and immediately I could see a completely different approach. Raphael handled everything in person. This was a complete change to having to show different junior agents around my home usually 2 minutes before a viewing!! Raphael was here for the photographs, every viewing and took time to understand what I needed. Within one week we had had a number of viewings and offers above asking price and a sale. I’m certain this is because Raphael worked hard to ensure each viewer was committed to buying. I can’t imagine ever using any other agent to sell a property and would highly recommend! Thank you Raphael for turning this around! You really are the best.

Nazia Tingay

From day one till the end, Dema was there for us to help us with the sale of our home. Words cannot describe what Dema did for us. Her patience, her genuine care, the way she handled pressure and problems. She was just simply amazing! Dema, THANK YOU so much for everything you have done for us. You literally took the bull by the horns. You are a gutsy lady to be admired. Nothing is too much for you!

Mr Constantine

Dema is an absolute tour de force, and simply outstanding! I have found Dema’s professionalism, and expertise, to be second-to-none. Dema made a conscientious effort to understand my requirements from the outset and was then relentless in identifying all available properties that suited my requirements. Communication has been impeccable throughout. Dema is an outstanding example of excellence within the industry.

Mr Mallick

After many months of trying to sell my house Dema achieved a successful sale in a matter of weeks. Great service, always available and responsive, and importantly 'sold' the house, not just showed it. Highly recommended, thank you.

Clive Lord

Working on multiple property deals throughout the year with complex needs I didn't realise how much time I could free up until I met Dema. She really did take a whole weight off of my hands, even enabling me to introduce new properties to my portfolio that I never would have had the capacity to take on without her diligent care.

Ms Atkins

Let's sit down

fill in your details and we'll be in touch



    At vero eos et accusam et iusto odio

    Warning: Trying to access array offset on value of type bool in /var/www/wp-content/plugins/hendon-core/inc/shortcodes/image-gallery/image-gallery.php on line 151

    Warning: Trying to access array offset on value of type bool in /var/www/wp-content/plugins/hendon-core/inc/shortcodes/image-gallery/image-gallery.php on line 151

    Warning: Trying to access array offset on value of type bool in /var/www/wp-content/plugins/hendon-core/inc/shortcodes/image-gallery/image-gallery.php on line 151

    Warning: Trying to access array offset on value of type bool in /var/www/wp-content/plugins/hendon-core/inc/shortcodes/image-gallery/image-gallery.php on line 151

    Warning: Trying to access array offset on value of type bool in /var/www/wp-content/plugins/hendon-core/inc/shortcodes/image-gallery/image-gallery.php on line 151

    At vero eos et accusamus et iusto odio digniss iducimus blan ditiis