One property—one realtor.

The Private Realtor
Raphael Fitoussi-Findlay and Dema Salehi, founders of The Private Realtor

Selling your home shouldn’t be a gamble.

What began as a belief from Raphael and Dema that homes deserve better has become a proven way of selling them: the highest calibre Realtor, a handful of homes at a time, true attention to detail and results that speak for themselves. In some of London’s most coveted locations, we are now the name discerning sellers turn to first.

Meet Raphael & Dema

Why it pays to go private

86%Of instructed homes sold. 70% above the industry average
29Days from instruction to a sale agreed
103%Average guide price achieved
2.3×More views on Rightmove
  1. I

    One high calibre Realtor from start to finish, offering full accountability.

  2. II

    No unfamiliar negotiators giving lacklustre viewings with little knowledge of your property.

  3. III

    Always available, seven days a week — because ‘out of hours’ can be the hours that count, and you are our top priority.

  4. IV

    Aspirational and editorial photography and videography to ensure your home stands out.

  5. V

    Honest and transparent pre-sale advice that makes all the difference.

  6. VI

    Instant feedback and clear, constant communication throughout.

  7. VII

    Your best possible price, achieved in the shortest possible time frame.

  8. VIII

    Entirely bespoke marketing strategy tailored to your needs.

Our key areas

Blackheath and GreenwichExplore

Blackheath & Greenwich

Central LondonExplore

Central

London and the Home CountiesExplore

London & Home Counties

A reputation that speaks for itself

Read the stories behind our success

Thinking of selling?

Request a valuation

An honest, unhurried valuation — at your home, at a time that suits you, with no obligation whatsoever.

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